Branding
míwá
Brand direction and design.
Míwá Brand Identity | Olive Ridge Digital
Scope Naming support, identity, packaging
A Yoruba name, drawn softly, built to grow.
Míwá launches in Abuja with one product, banana bread baked in small batches, and plans for cookies and brownies behind it. The identity had to feel feminine and handmade without slipping into the terracotta-and-script territory every other bakery already occupies.
It also had to carry its language properly. The name is Yoruba, its tone marks are not decoration, and any identity that quietly dropped them would be spelling the brand wrong. So the marks became the thing the whole system is built on.
Míwá keeps the warmest part of the full name: the arrival. Short enough to say once and remember, and openly Yoruba.
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