The Football Federation

Proposed · Branding

The Football Federation

Brand redesign for the NFF

The strategy

Heritage kept. Posture changed.

England says The FA and the world knows who is speaking. Nigeria is the largest footballing nation in Africa, 220 million people and one game, and it has earned the same self-assurance. "NFF" is an acronym you have to explain. The Football Federation is a name you own. The eagle does not move an inch. Only the confidence around it changes.

The crest

A roundel that earns its detail.

  • Eagle displayed — Wings open past the inner ring, head turned, talons on the ball. The heraldic posture every federation reads at a glance, and the one Nigerian fans already know.
  • Three stars — Set above the head for the three Africa Cup of Nations titles, with room in the geometry for a fourth without redrawing the crest.
  • 1945, split — The founding year held at nine and three o'clock, framed by rules and by heritage tracery running the height of the band.
  • Country on the ring — NIGERIA above, FOOTBALL FEDERATION below. The badge carries the country. The full name lives in the wordmark beside it, the way The FA does it.
Usage

Two drawings, one identity.

A roundel this detailed cannot survive every surface unchanged. Above roughly 90 pixels the full crest holds. Below that the ring type closes into a grey smudge, so the eagle chip takes over. Same artwork, cropped to the inner disc, no wordmark.

Typography

One family. Many voices.

Nigeria speaks over five hundred languages and plays one game. The type system mirrors that with a single variable typeface, Archivo: expanded for the big statements, normal for reading, condensed for data. One family, every width.

The digital home

thefootballfederation.ng

The current federation site is a news dump. The new one is a matchday machine: fixtures first, tickets in two taps, every eagle team one crest deep, and light enough for a 3G connection in Maiduguri.

  • Teams
  • Fixtures
  • Tickets
  • Grassroots
  • News

Nigeria v Ghana. The oldest argument in West Africa.

Like what you see?

Tell us about your project and we’ll show you what we can build.