Brand & Identity

Identities built to scale, from favicon to billboard.

We design logo systems, stationery and the visual language around them for businesses, startups and organisations. The same studio then carries that identity into your website, app and product, so it never gets lost in a handoff.

Overview

More than a logo.

A logo on its own is a single moment. An identity is a system: the mark, its variations, colour, typography and the rules that keep them consistent on a business card, a signboard, a website header and a 16-pixel browser tab.

Because we also design and build websites and apps, every identity is drawn with digital use in mind from the start. It holds up on screens of every size, not just on a printed letterhead.

Why it matters

Problems we solve.

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Your logo looks dated, or no longer reflects the business you have become.

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Your brand looks different on every flyer, slide, website and social profile.

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Your mark falls apart when it is shrunk to an app icon or favicon.

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You are launching something new and need an identity before the website and product.

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You have a logo, but no colours, typography or rules to go with it.

Our process

How we work.

01

Brief

We learn what the business does, who it serves and how it wants to be seen. A short conversation is enough to start.

02

Direction

We explore a focused set of directions for the mark and visual language, and talk them through with you.

03

Refinement

The chosen direction becomes a full system: the mark and its variations, colour, typography and supporting elements.

04

Application

We show the identity working where it will actually live: stationery, signage, web and app, so you can judge it in context.

05

Handover

You receive organised source files, exports for print and screen, and guidelines your team and suppliers can follow.

Deliverables

What you get.

Logo system & variations
Colour palette
Typography
Visual language & supporting elements
Letterheads & business cards
Stationery templates
App icon & favicon
Brand guidelines
Print & screen file exports
FAQs

Common questions.

What is the difference between a logo and a brand identity?+

A logo is the mark itself. A brand identity is the whole system around it: variations of the mark, colours, typography and the rules for using them, so the brand looks consistent everywhere it appears.

How much does brand identity design cost?+

It depends on the scope: a logo refresh is different from a full identity with stationery and guidelines. Tell us what you need and we will give you a clear, upfront quote.

Can you refresh our existing logo instead of starting over?+

Yes. Some of our identity work is a refresh rather than a redesign, keeping the recognition you have built while fixing what no longer works.

Will the identity work on our website and app?+

Yes. We design and build websites and apps too, so every identity is drawn to work on screens, from a large hero section down to an app icon and browser favicon.

Ready to start your project?

Tell us what you’re building. We’ll show you a working preview before any commitment.